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Health of Cash Study


CLIENT: Created while employed by Cardtronics

PROJECT: 2019 Cardtronics Health of CAsh Study

PRINT RUN: 3,000

CATEGORY: Creative Direction, Design, Production

Now in its fourth year, the Cardtronics Health of Cash Study explores U.S. consumer payment preferences and the role cash plays in commerce, as well as how cash helps shape society and address societal needs, as it is the only payment method available to all.

Cardtronics partnered with Edelman Intelligence, an independent market research company, to conduct a 20-minute, online survey among a nationally representative sample of n=1,000 U.S. adults ages 18+. Respondents were asked about their in-person (not online) payment preferences and habits either in brick-and-mortar stores or with other individuals, with results occasionally being split into groups based on what payment methods were used.