- Organization: NCR Atleos
- Engagement: CONNECT Global Event
- Role: Creative Directon, Experiential Identity, Brand Systems & Governance
From content to platform
CONNECT began as a quarterly publication designed to deepen relationships with customers and partners. I led the transformation, redefining it as a scalable brand platform spanning editorial and experiential channels.
What started as print evolved into a global event series. Regional gatherings across key markets were complemented by a flagship annual event designed to bring together C-suite and banking leaders at scale.
I defined and led the CONNECT brand system across all touchpoints, establishing the visual language, event identity framework, and governance required to ensure consistency across global markets.
Creative direction spanned every layer of the experience, including environmental design, sponsorship systems, content, activations, gifting, and solutions fair environments.
The flagship event became a proof point for the platform’s impact. A $3.5M customer event generating 5× ROI, securing 15 sponsors, and contributing $18M in pipeline.
CONNECT became a system that builds relationships, creates alignment, and drives measurable business outcomes.
