I'm a creative leader who believes brands are built in the moments people actually experience them, not just in logos or taglines.

For more than 20 years, I’ve helped organizations define how they show up across digital, video, and live environments — translating complex business strategy into brand experiences that are clear, cohesive, and purposeful.

I’ve launched enterprise brands, directed high-visibility investor communications, and led immersive live experiences where the stakes were real. From shaping the NCR Atleos brand after its corporate separation to directing creative strategy for an Investor Day at NASDAQ ahead of a $2.5B acquisition, my work lives at the intersection of executive storytelling and experiential design — where clarity, craft, and confidence matter.

Along the way, I’ve built and mentored multidisciplinary teams, partnered closely with marketing and executive leadership, and developed brand systems designed to scale. I care deeply about craft, but just as much about alignment — ensuring the work not only looks strong, but works strategically across every touchpoint.

I’m drawn to projects where creativity and accountability coexist — where bold ideas are executed with precision, collaboration strengthens the outcome, and the brand experience leaves people thinking, that felt intentional.