MONEY 20/20 US

When Cardtronics exhibited at Money20/20 US for the first time, the goal wasn’t simply presence — it was positioning.

In one of the most competitive fintech environments in the world, we needed to demonstrate innovation, scale, and category authority in a space traditionally viewed as transactional.

I led the experiential creative direction for our debut activation — overseeing concept, environment design, interactive storytelling, and full asset development.

The Experience

• Custom-designed booth architecture & environmental graphics
• Three live, fully branded ATMs installed on-site
• Interactive screen flow demos tailored to enterprise client scenarios
• Custom ATM wraps aligned with campaign messaging
• High-impact sizzle content driving motion and narrative energy

Attendees didn’t just view the product — they engaged with a functioning, branded ecosystem in real time.

Impact

• Positioned Cardtronics as a fintech innovator
• Secured multi-year, multi-million-dollar partnerships
• Interactive screen flow demos tailored to enterprise client scenarios
• Established brand dominance within the ATM category

A strategic debut. An experiential shift in perception.