Motion & Video
CREATIVE DIRECTION/MOTION DESIGN/VIDEO PRODUCTIONPROJECT DETAILS
ORGANIZATION: Cardtronics | NCR | NCR Atleos
PROJECT: Motion & Video, Tradeshows, Events & Digital
ROLE: Creative Direction / Experiential Design / Sizzle Videos
Overview
Most motion work lives or dies in the first three seconds. At a tradeshow it is competing with everything else on the floor. On an ATM screen it has to work without sound, without context, and often without a second chance.
The first motion ask landed on my desk before I knew After Effects. I learned it because the work required it. That has been the pattern ever since.
The motion work here spans a decade of brand moments: tradeshow environments, event productions, ATM screen flows, social content, and internal communications. Some of it I designed and produced directly. A small number of pieces I creative directed with motion designers executing the work. Both are included and noted where relevant.
The challenge
Motion in a live environment is not decoration. It is the brand in motion, literally. A poorly timed loop or an off-brand transition undermines the environment around it. The same standards that govern print and digital have to hold when the content is moving, often at scale, often in a room full of competing visual noise.
The work
The pieces here represent three categories of motion output.
Tradeshow and event environments: large-format motion content built to anchor a physical brand presence, running on screens from a single display to a full stage backdrop. Designed to read clearly at distance, hold up on loop, and stay on brand across every surface in the room.
ATM screen flows and digital displays: motion sequences built for the constraints of a specific screen in a specific context. No sound assumed. No extended attention assumed. Clarity and brand recognition in a few seconds.
Social and internal content: shorter form motion for digital channels and internal communications, where the brand personality has more room to move.
Why it matters
Motion is where brand systems get stress tested. A visual identity that holds at speed, at scale, and without explanation is one that actually works. The discipline is the same whether the canvas is a tradeshow wall or a phone screen.
