- Organization: NCR Atleos
- Engagement: Enterprise Brand Launch & Visual System Development
- Role: Creative Director, Brand Systems & Governance
- Download Guide: NCR Atleos Brand Guide
Built to hold
When NCR separated its ATM and financial services business to form NCR Atleos, the challenge was not simply creating a new identity. It was defining how a global enterprise would enter the market with clarity, consistency, and confidence.
I defined and led the development of the brand system, shaping the visual language, governance standards, and cross-channel expression. Working closely with executive leadership and marketing, I translated business strategy into a scalable brand framework built to hold across digital, experiential, and investor environments.
The system included:
- Core visual identity and design principles
- Color architecture and typographic hierarchy
- Layout systems and content structure
- UX/UI direction for digital platforms
- Motion and video standards
- Environmental and experiential applications
The result was a brand foundation built for scale. It supported investor communications, global activations, digital experiences, and ongoing marketing initiatives, all aligned under a cohesive visual system.
