Craft.
Systems.
Trust.
How I Work.
For more than 20 years, I’ve worked at the intersection of brand strategy, enterprise systems, and experiential design. I help organizations translate complex business challenges into clear, scalable brand expression that builds trust across every touchpoint.
The work has been high stakes. Shaping the NCR Atleos brand through a corporate separation. Leading creative for Investor Day at NASDAQ ahead of a $2.5B acquisition. Directing immersive experiences where the brand had to hold under pressure, in front of the people who matter most.
I build systems, not just assets. Visual languages, governance frameworks, and design infrastructure that align teams, scale across channels, and hold up when it counts.
My approach starts with empathy and keeps people at the center of every decision. It’s not a step in the process. It’s the foundation.
Successful creative does three things. It accelerates trust. It sharpens the story. It moves people forward with clarity.
That only happens with intention.
I build the infrastructure behind the brand. Visual language, grid systems, typography standards, governance frameworks, and component-based templates that enable distributed teams to create on-brand work without centralized bottlenecks.
From trade show floors to investor stages, I direct creative for high-stakes live environments where the brand has to hold under pressure. Money20/20 USA, NASDAQ Investor Day, global brand debuts. The work has to hold up in real time, in front of the people who matter most.
Strategy decks, investor day presentations, executive narratives, and thought leadership where clarity and confidence have to coexist. I’ve shaped communications that contributed to a 3.5% immediate stock increase and supported a $2.5B acquisition.
Integrated campaigns built on a clear strategic foundation. Visual and narrative alignment across print, digital, and experiential channels. I’ve directed original photography and video production across multiple markets, building asset libraries that reduce reliance on stock and support consistent brand expression at scale.
I lead multidisciplinary teams across brand, campaign, digital, and content, often distributed globally. I create clarity in direction, structure in workflow, and alignment across concurrent initiatives, partnering with marketing, product, and executive leadership to connect creative to business outcomes.
The resume captures the roles, the scope, and the results. The work speaks to everything else.
Built the NCR Atleos brand system from the ground up following corporate separation — establishing visual language, governance frameworks, and component-based templates that scaled across global channels. Directed original photography and video production across multiple markets, eliminating stock dependency and building a comprehensive asset library. Led creative for the global brand debut and major industry events, delivering 9x ROI and $4.6M pipeline.
Led creative across a portfolio of 8+ brands — building and scaling identity systems, visual standards, and reusable design frameworks from the ground up. Directed integrated campaigns and long-form brand communications across print, digital, retail, and experiential channels. Shaped executive and investor communications including NASDAQ MarketSite Investor Day, contributing to a 3.5% immediate stock increase and supporting a $2.5B acquisition.
Built the brand and design foundation for a high-growth platform from scratch — defining identity, product experience, and visual systems while operating as both strategic lead and hands-on designer in a fast-moving, resource-constrained environment.
Established the digital and brand presence for a leading energy services company — designing and developing multiple websites, managing social channels, and producing print and digital collateral for a technical B2B audience across brochures, ads, and tradeshow environments.