- Organizations: Cardtronics, NCR Atleos, CDS, NCR
- Industry Events: NACs, ATMIA, NAC
- Scale: $150K–$500K Budgets | Teams up to 50
- Location: National & Global Industry Events
- Role: Creative Direction, Experiential Design
Built to perform
Experiential work designed to drive business outcomes. I lead concepts from early idea through execution, translating brand strategy into physical environments that engage audiences, support sales, and perform in the real world. This work spans global brand debuts, executive-hosted events, and high-volume industry trade shows.
ATMIA | NCR Atleos Global Brand Debut
9x ROI | $4.6M Pipeline | $500K Budget
Led the creative direction and full experience strategy for the global debut of NCR Atleos following corporate separation. Defined the spatial environment, brand expression, and on-site execution for the company’s first industry appearance.
Impact: Established immediate category leadership and positioned the brand as a dominant market presence.
National ATM Council (NAC) + CDS CONNECT
7x ROI | $1.5M Pipeline
Directed the debut of the unified CDS brand through the first CONNECT experience. Led environmental design, creative systems, and cross-functional execution across a five-day event serving 1,000 attendees and 100 key clients.
Impact: Established a cohesive brand presence and delivered measurable business growth across key client segments.
National Convenience Store (NACS) Show
1K+ Leads | 5x ROI | 85% Client Engagement
Designed and built a high-performance trade show environment featuring live ATM installations and interactive brand activations. Led creative direction from concept through execution, including on-site build, troubleshooting, and final delivery to ensure the experience was fully resolved before and throughout the show.
Impact: Generated 1,000+ qualified leads while strengthening engagement across key retail clients.
