Oilpro launched Get Verified as a premium feature inside its professional network. The challenge was making it feel essential, not optional.
I led the development of a focused conversion system designed to clarify the value of verification and remove friction from the path to subscription.
System included: Value proposition framework, UX strategy, wireframes, conversion flows, and final visual design.
Result: Immediate user buy-in and early subscription adoption, turning a feature into a new recurring revenue stream.