- Organization: Cardtronics
- Event: Money 20/20 USA
- Role: Creative Directon, Experiential Design & Sizzle Videos
Money20/20 USA
When Cardtronics exhibited at Money20/20 US for the first time, the goal wasn't presence. It was positioning.
In one of the most competitive fintech environments in the world, we needed to demonstrate innovation, scale, and category authority in a space traditionally viewed as transactional. I led the experiential creative direction for our debut activation, overseeing concept development, environment design, interactive storytelling, and full asset production.
The Experience
The booth wasn't a display. It was a functioning, branded ecosystem. Custom architecture and environmental graphics established the space. Three live, fully branded ATMs gave enterprise clients something they could actually interact with. Screen flow demos were tailored to real client scenarios. ATM wraps aligned with campaign messaging. High-impact sizzle content drove motion and narrative energy throughout.
Attendees didn't just see the product. They experienced it.
The Impact
The activation positioned Cardtronics as a fintech innovator, secured multi-year, multi-million-dollar partnerships, and established brand dominance within the ATM category. A strategic debut that shifted perception.
