- Organization: Cardtronics
- Event: Money 20/20 USA
- Role: Creative Directon, Experiential Design & Sizzle Videos
Money20/20 USA
$250K+ Budget | Multi-ATM Environment | Live Demonstrations
Led the design and execution of a large-scale experiential environment featuring three branded ATM towers tied to distinct service offerings. Directed the concept, environmental design, and full build of the space, including on-site installation, troubleshooting, and ensuring the environment was fully resolved before doors opened and throughout the show.
During the event, was asked to convert one of the fully built towers into a Chime-branded experience within a single day. Reframed the request as a strategic opportunity, leading a rapid rebrand across the physical structure, environmental graphics, digital displays, and ATM interface ahead of an executive meeting that evening.
Impact: Demonstrated real-time adaptability and strengthened positioning as a strategic partner capable of executing at speed and scale.
