- Organization: NCR Atleos
- Initiative: Enterprise Event Identity & Experiential Brand Systems
- Scope: Event Identity Frameworks, Visual Systems, &Brand Governance
- Role: Creative Directon, Experiential Identity & Brand Systems
Systems, not one off
I led the development of scalable event identity systems supporting the launch and growth of the NCR Atleos brand across industry conferences, investor events, and enterprise engagements.
Created comprehensive style guides that translated the core brand architecture into adaptable live-event systems. This included event-specific identity marks, color extensions, motion direction, environmental graphics, executive presentation frameworks, and branded collateral.
Creative direction spanned:
- Event-specific identity marks and sub-brand systems
- Booth and environmental graphics
- Motion graphic toolkits and sizzle assets
- Print collateral and digital signage systems
- Swag and branded merchandise
- Executive presentation templates and stage visuals
Unified physical, digital, and motion assets under a governed experiential system, ensuring consistency across every touchpoint.
